Alta scuola politecnica

EXPerIA: Experiencing a Network of Places for Expo

Politecnico di Milano e Politecnico di Torino


Andrea Rolando (Politecnico di Milano)
Corinna Morandi (Politecnico di Milano)
Andrea Bragagnini (Telecom Italia, TiLab)
Chiara Occelli (Politecnico di Torino)
Riccardo Palma (Politecnico di Torino)
Gianpaolo Cugola (Politecnico di Milano)
Silvia Chiusano (Politecnico di Torino)
Andreas Kipar (LAND Milano)

maggiori informazioni

The project aims at encouraging the direct experience of places that are related to Expo 2015 themes, by enhancing the relationship between site and information in a broad sense (referring to “situated cognition” theories), considering that:

1.      information and knowledge are more effective if provided with a direct experience of places;

2.      the general attractiveness of places is related to their human capital, to the value attributed by visitors and to the sense of belonging of the inhabitants to places that they consider as commons.

The project also aims to understand how this topic could be addressed relying on applications delivered on user terminals and based on ICT technologies

The project takes into account the outcomes of the works carried on by Telecom Italia with the same academic tutors and other external partners during the previous ASP cycles. We assume that it is a relevant opportunity to accumulate specific, multidisciplinary knowledge concerning a territorial context (the region between Milan and Turin) and a broad set of topics, oriented to the understanding and evaluation of the complex effects of the preparation, realization and legacy of Expo 2015. The project will mainly rely on two different areas of knowledge: on one side urban planning in order to model the representation of spaces. On the other side ICT to understand how this representation could be retrieved and shown on user terminals, both fixed and mobile.


The addressed issues are essential for the event of Expo but, more generally, for innovative approaches in the uses of territories, especially of those that don’t directly benefit of the Event, also considering how important it is to consider that the Expo event should be based on physical (and not virtual) experience of places and that such an approach is not always obvious in the contemporary world.

The area of interest is that of the metropolitan and regional scale, taking into specific account the so called in-between places: between city and countryside, between the main centers of the Region, between the site in Milano and the hinterland. These are places where some of the Expo themes are more clearly evident and where, at the same time, the need of an economic, social and physical reorganization is more pressing.


To provide information, the concepts of “mapping” and that of “interface” are essential, as it is not yet theoretically and practically clear how to fit regional scale information into user mobile terminals of limited dimension, defined by ergonomic criteria, especially when we consider that mobile terminals have to incorporate information that refer to two different kinds of approaches:

E-Scape: New tools and new opportunities for the localization of Expo 2015 general interest services along the Canale Cavour, a backbone of the Milano–Torino urban region

Politecnico di Milano e Politecnico di Torino


Andrea Rolando (Politecnico di Milano)
Claudia Baratti (Coutenza Canale Cavour)
Flavio Boscacci (Politecnico di Milano)
Andrea Bragagnini (Telecom Italia, TiLab)
Alberto Colorni (Politecnico di Milano)
Alberto De Marco (Politecnico di Torino)
Fabrizio Leoni (Politecnico di Milano)
Albano Marcarini (CoMoDo)
Corinna Morandi (Politecnico di Milano)
Chiara Occelli (Politecnico di Torino)
Ippolito Ostellino (Parco Fluviale del Po - tratto torinese)
Riccardo Palma (Politecnico di Torino)
Mario Sassone (Politecnico di Torino)

maggiori informazioni

The recent completion of the high speed railway between Torino and Milano is producing relevant changes to the whole territorial system, setting a difference between the nodes of Milano and Torino, connected to the “long” (and fast) networks of mobility and the intermediate places, located on the pre existing “short” (and slow) networks. The risk is that of a “tunnel effect” that might produce a segregation of the territories that are crossed by the infrastructure, but distant from the main nodes.
The use of innovative communication technologies (so called location based and other mobility services, integrating mobile phones and GPS) can contribute in re-balancing the territory, implementing new opportunities and uses, especially for those places attached to the nodes of the short networks.
The research carried on in previous ASP projects has pointed out how Italia 150 and Expo 2015 could be the opportunity to implement some of these tools and has at the same time outlined the need for innovative representations and uses of the territory.
In this project, Canale Cavour is proposed as a study case, to verify how innovative uses of intermediate territories, supported by new technologies, can contribute to a better territorial organization. The Canale Cavour has been chosen as a symbolic element, being an important infrastructure at the time of realization of Italian unification (Italia 150 event) and at the same time for being a key element of a unique agricultural landscape interesting for the theme “feeding the planet” (Expo 2015). Furthermore, the Canal is also a physical element that could support and enhance a new territorial vision, as a territorial “backbone” able to give new opportunities for work and leisure, to reorganize and reuse minor transport infrastructures and nodes in middle size cities (such as Vercelli and Novara), where the open spaces related could be effectively integrated and complementary to the activities of the main centers (such as Milano and Torino).
The project therefore aims at understanding and managing two main problematic issues:
1. to find out relevant sites located along the Canale Cavour, in a perspective of developing slow mobility paths (connected to Eurovelo routes and Lombardia Greenways) and nodes of services of general interest. The general aim is to work on the “slow” territories related to the Canale, in order to connect them to the sites and networks that the Expo 2015 is implementing, following the idea of a diffused event.
2. to use a strong interdisciplinary approach to understand how the use of innovative technologies can produce new behaviors and tools that can support and (eventually) even drive physical territorial changes, in a vision where the sites (and the people) located along and attached to the “backbone” of the canal can play an active role.

EXP-HOST: Great events and hospitality. Milan Expo 2015 and Turin Italia 150: new concepts and formats for new populations

Politecnico di Milano e Politecnico di Torino


Corinna Morandi (Politecnico di Milano)
Vittorio Biondi (Assolombarda)
Flavio Boscacci (Politecnico di Milano)
Maria Teresa Broggini Moretto (Comune di Milano)
Leonardo Cavalli (One Works)
Alberto De Marco (Politecnico di Torino)
Fabrizio Leoni (Politecnico di Milano)
Gianpiero Masera (Camera di Commercio di Torino)
Francesco Prizzon (Politecnico di Torino)
Paola Pucci (Politecnico di Milano)
Andrea Rolando (Politecnico di Milano)
Luca Tamini (Politecnico di Milano)
Cino Zucchi (Politecnico di Milano)

maggiori informazioni

The project explores a topic which will be in the agenda of public actors and at the same time at the attention of private developers in the next years.
The Milan Expo 2015 event will attract millions of people (29 millions are expected according to the official documents of the Expo board) and the impact on public policies - on one side - and on real estate sector strategies- on the other side - will be very strong.
In 2011 Torino (together with Milano, Firenze, Roma) will host the celebrations for the 150th anniversary of the Unity of Italy.
These events will be characterized by important urban transformation and by exceptional incoming of visitors.
Several questions can be risen:
- how can we understand the demand for hospitality, which is very different in its segments according to the different kind of people who will look for structures for hospitality in Milan and in a broad area, especially in the Milan-Turin macro region?
- how can we separate the demand which will be related to the Expo main event from the “standard” demand for hospitality in Milan?
- can new technologies, based on mobile telephones integrated with gps give effective support to define demand and to give better services to city “users” in case of events?
- how can we experiment innovative formats of structures for hospitality, which allow to better match the demand of non-traditional city users?
- how can we relate the topic of better, more inclusive hospitality with the general theme of Milan Expo “Feeding the planet, energy for life”?
- which new, non traditional actors can be included in an innovative pattern of profit and non- profit entrepreneurship?
A very innovative, experimental and multidisciplinary approach is required to try to give an answer to these questions, from different points of view:
- sources for funding structures for a “new” hospitality
- innovative models of management
- innovative approach of the public bodies for the governance of the hospitality demand
- new typologies of physical structures, integrating different functions and activities, with characters of flexibility, possibility of re-use according to the changing demand
- attention to environmental issues, according to the main goal “feeding the planet, energy for life”
- attention to environmental issues concerning land use, sustainable accessibility, maintenance and energy costs.
The methodological approach to the project will include frequent contacts
with public and private actors, in addiction to the external tutors and the production of a research scheme, evaluated from time to time by the academic and external tutors.
A workshop in Shanghai Tongji University, which is partner of the Politecnico di Milano, can be foreseen to evaluate the local policies in the field of hospitality in preparation of the Shanghai Expo 2010.